Gurnell Software (.co.uk) - iPhotoshop: Securely proof and sell digital photos online

Welcome

Proof & Sell Photos Online

Based in Lincoln, Lincolnshire, we are a small but innovative software development company specialising in the development and hosting of online proofing systems which allow professional photographers to proof and sell photos online.

Photographers Directory

 

iPhotoshop allows you to upload, proof and sell photos online from your own web site

What type of photographer are you?

Wedding Photographer

Wedding Photographer

The Issues

  • Typically only a small proportion of wedding guests will order prints and these are most likely to be the immediate family.
  • The vast majority of wedding guests will not know of or come into contact with the photographer.
  • Selling prints to wedding guests can involve a time consuming consultation process.

How iPhotoshop can help

  • Before the wedding takes place, inform the bride and groom of your web site and the event reference and password that will be required by anyone wishing to view and purchase prints from the special day. (This information could be printed on the reverse of place names or even on invitations so all guests have a copy.)
  • Once the wedding has been photographed, simply import the photos into iPhotoshop and click the synchronise button.
  • Small watermarked photos will then be uploaded to your web site where they can be securely viewed and purchased by wedding guests over the coming weeks.
  • You no longer need to produce a proofing book, which means that the bride and groom no longer need to pass photographs around family & friends, collecting orders and payments - everyone saves time and effort.
  • As soon as an order is placed you will receive an email detailing the order information.
  • Click the synchronise button in iPhotoshop and the order will be downloaded from the web site to your PC where you will be able to fulfil it in your chosen manner.

The Hard Sell

  • Increased reprints through increased availability of photos.
  • Increased events through greater exposure to potential customers.
  • Increased productivity and efficiency through the use of an integrated photo proofing and sales system.

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Portrait Photographer

Portrait Photographer

The Issues

  • Portrait photography is a growing market largely due the reduction in the cost of taking and developing photographs, which can be attributed to the breakthroughs and adoption of digital photography.
  • Consultations with clients can be lengthy especially when reviewing similar photographs.

How iPhotoshop can help

  • Using a family portrait as an example, you photograph the family, provide them with a unique reference and password and inform them that the images will be available to view and purchase from your web site later that day.
  • The family can then view and purchase the photographs online from the comfort of their own homes - without taking up your valuable time.
  • The family may wish to inform other family members and friends and provide them with the necessary information to find your web site and view and purchase the images.
  • This kind of additional exposure will result in the sale of more prints and the acquisition of new customers.

The Hard Sell

  • Increased reprints through increased availability of photos.
  • Increased events through greater exposure to potential customers.

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Event Photographer

Event Photographer

The Issues

  • People often don't prepare for the opportunity of purchasing a photograph at an event, which may mean they are unwilling to part with money or make a commitment up front.
  • At the time of an event, people tend to only think of buying photographs which they themselves are in.

How iPhotoshop can help

  • By providing people with a reference and password for the event they can browse the photographs taken and buy online.
  • Friends and family of those at the event can be given the necessary information and view and buy themselves.
  • Great photographs from the event that may not actually include the viewer can still be purchased.

The Hard Sell

  • Increased sales through wider availability of photographs.
  • Increased events through greater exposure to potential customers.

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Schools Photographer

University Ball Photographer

The Issues

  • Providing proofs to every child is time consuming and expensive, especially when individual, class and sibling photographs are taken.
  • Collecting orders and payment from schools can be a long drawn out process.
  • With families tending to live further apart, only a child's parent/guardian(s) are likely to have the chance to view the proof and decide whether to place an order.

How iPhotoshop can help

  • By providing each child with the school reference and a unique secure password (perhaps a simple number) parents can view the photograph and decide whether to place an order.
  • Given the reference and password, other relatives can view and order the photograph no matter how far away they may live from the child.

The Hard Sell

  • Increased sales through increased availability of photographs.
  • Time and money are saved, as proofs for large numbers of children do not need to be printed and sent out.

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University Ball Photographer

University Ball Photographer

The Issues

  • You have a large number of people to photograph in a limited amount of time.
  • It is difficult to provide proofs for such large numbers of people to check.
  • Students are reluctant to pay up front for a photograph.
  • Parents or grandparents who would be happy to receive a copy of the photograph are unlikely to get the chance to view the proof.

How iPhotoshop can help

  • By providing each student with the university reference and a unique secure password (perhaps a simple number) they can view the photograph online and decide whether to place an order.
  • Given the reference and password, parents, grandparents and other relatives can view and order the photograph no matter how far away the student may be away from home. Just imagine how many proud parents and grandparents would buy such a photo.

The Hard Sell

  • Photograph sales are increased.
  • Time and money are saved, as proofs do not need to be printed and posted out.

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